---
title: Setting up subscriber form
description: Here, you are going to set up the subscriber form that is displayed in the footer, and can also be displayed in a drag and drop section.
image: https://hubspot.darladigital.com/hubfs/Imported_Blog_Media/Project%2099%20(7).jpg
---

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# Setting up subscriber form

[Darla Maestas -](https://hubspot.darladigital.com/theme-docs/author/darla-maestas)  Nov 2, 2022 12:00:00 AM

Here, you are going to set up the subscriber form that is displayed in the footer, and can also be displayed in a drag and drop section. We are going to create the form, then check that the form looks as programmed. 

- In the HubSpot Navigation bar, click on the marketing tab, then click on either Lead capture (Professional marketing hub) , or Forms (Starter marketing hub). 

![Forms](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/forms%20(1).png?width=134&height=335&name=forms%20(1).png)’![Lead Capture Forms](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/forms%202%20(1).png?width=299&height=336&name=forms%202%20(1).png)

- Click on the Create a free form or Create form button

![Create a free form button](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/caYA_ild6FsIHiDgE8uurCIHmWloDD-VHVCmHiwJFDE4cjaQD0Ou_uvZu2UQGXdLkzs15Ia6s1pHWbVBxJDcp_60SqhDj5IKQ8-EjzAf0ufcwdhz6DIJw0N9FwlsTNALf7-vTfAJJaduG9BOCApHU2QSYqo9abL7VhhCftNwFY8HwZ05Ngz1YEu_MHU.png?width=150&height=46&name=caYA_ild6FsIHiDgE8uurCIHmWloDD-VHVCmHiwJFDE4cjaQD0Ou_uvZu2UQGXdLkzs15Ia6s1pHWbVBxJDcp_60SqhDj5IKQ8-EjzAf0ufcwdhz6DIJw0N9FwlsTNALf7-vTfAJJaduG9BOCApHU2QSYqo9abL7VhhCftNwFY8HwZ05Ngz1YEu_MHU.png)![Create form in HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/Wp5puqe5TXn8mcmFsHZXDm-ad8AZxDumaRiXm6-wYwZCXzSMMWzvCmFmyKXvs24NS0ds7ol67CSDQUWyQD3fIQulWM9aDURM_QoUhtMfVrjoATuSzjnTv4bmIgpYHqAKsfknHAxtSL4as0LwzyitXZEUkHLC4_YhY5Cl5eUgY6BZsHPR7gZWDQ3qBcY.png?width=122&height=45&name=Wp5puqe5TXn8mcmFsHZXDm-ad8AZxDumaRiXm6-wYwZCXzSMMWzvCmFmyKXvs24NS0ds7ol67CSDQUWyQD3fIQulWM9aDURM_QoUhtMfVrjoATuSzjnTv4bmIgpYHqAKsfknHAxtSL4as0LwzyitXZEUkHLC4_YhY5Cl5eUgY6BZsHPR7gZWDQ3qBcY.png)

- Choose an embedded form

 ![Embedded Form HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/L1BDtjGHqrTpYrOsTFvk0uC5Xxf70ZWEaD2yFUxmeycYlXzbdAk0KUrn2yq28W7F_XZ-JLtqRE4Rv17EKE0_k7Gjpy6Q59D9ZUZ7UXwa9TTje_8-hMx0O3cqUJJT7NWlbmRAAmAK8GAQxEr55VZbYZYX4PeBgu0WN0TI5LNcFRlpKA0Ha37FFmpBLdo.png?width=164&height=209&name=L1BDtjGHqrTpYrOsTFvk0uC5Xxf70ZWEaD2yFUxmeycYlXzbdAk0KUrn2yq28W7F_XZ-JLtqRE4Rv17EKE0_k7Gjpy6Q59D9ZUZ7UXwa9TTje_8-hMx0O3cqUJJT7NWlbmRAAmAK8GAQxEr55VZbYZYX4PeBgu0WN0TI5LNcFRlpKA0Ha37FFmpBLdo.png)

- Click on the Newsletter sign-up option  
  ![Newsletter sign up hubspot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/eH56wCcNmj2ksPL4Ek7zaszdD0A7xqnpJa_DOE_CuJGhacINEDvSa-vnmiEhoMpk50MCAmshOMJ1f0CTsftd5pfAOxClvVT3m9Xn3V4kqMi_QXl7n5tnc2ccHHnyjNEZhS6C8lz_5cDFBjjxmbMNmWJw2jD4f4DZOqGHaRBuzWYSryhE3oXOQHnncDI.png?width=428&height=180&name=eH56wCcNmj2ksPL4Ek7zaszdD0A7xqnpJa_DOE_CuJGhacINEDvSa-vnmiEhoMpk50MCAmshOMJ1f0CTsftd5pfAOxClvVT3m9Xn3V4kqMi_QXl7n5tnc2ccHHnyjNEZhS6C8lz_5cDFBjjxmbMNmWJw2jD4f4DZOqGHaRBuzWYSryhE3oXOQHnncDI.png)
- Click the Start button in the upper right corner.

 ![Start button](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/fv672UtLr7T1xnbrK87gf4CNlqPNGw95FohDZ70KCoraFa31X3UQUccrSAR2AcuhnkIwLKtznLLGckXyx2gfXn9JFEnadG1psdhvz3aS1UkizwPNhL-9eVJbDfbqTDNHS6CR85j6q9XsIBX6cNsqK7lVNgWGPVNZWEzN3DdZsmbOXm1IVmqE-ma_ruY.png?width=100&height=49&name=fv672UtLr7T1xnbrK87gf4CNlqPNGw95FohDZ70KCoraFa31X3UQUccrSAR2AcuhnkIwLKtznLLGckXyx2gfXn9JFEnadG1psdhvz3aS1UkizwPNhL-9eVJbDfbqTDNHS6CR85j6q9XsIBX6cNsqK7lVNgWGPVNZWEzN3DdZsmbOXm1IVmqE-ma_ruY.png)

- Delete the First name and Last name contact properties by hovering over them and clicking the **delete icon ![Delete Icon](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/KRfOg_7kWDXMfTVHddGKh7gwDls8SMhE3Ur5yDdowQZtdBm-zZXCRYQTOQ7LesqtGPtgYam0EjSAb9c0OqNdE4kC_1pFxRMPfeYr_5wpXvoxmEkA8SLRo_SvpdJ70SQnFIL2Mm1MHjsVfiwjd533kzhrFdNotFnGU3ep7_Vi9JQcD8xh6jdr8LABSTI.png?width=20&height=20&name=KRfOg_7kWDXMfTVHddGKh7gwDls8SMhE3Ur5yDdowQZtdBm-zZXCRYQTOQ7LesqtGPtgYam0EjSAb9c0OqNdE4kC_1pFxRMPfeYr_5wpXvoxmEkA8SLRo_SvpdJ70SQnFIL2Mm1MHjsVfiwjd533kzhrFdNotFnGU3ep7_Vi9JQcD8xh6jdr8LABSTI.png)**
- ![First name](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/jGiDSYYXk-BSTxZlJFafR1X0j2BpvUM8CkAoFHHk-LOxgW11lIchdP1kCx5K3QvO6YosqqfLOdD-PN9-YBqK9T8xSRAvc78_Ip93bmsRajFxmjghiTgAC-hSKZ2J01LfUG3ze-Yy_bnHMnTKJDvzEjcZSnfFT5vNRPceC03A6S5n40dkBGsaDNz8gGc.png?width=624&height=77&name=jGiDSYYXk-BSTxZlJFafR1X0j2BpvUM8CkAoFHHk-LOxgW11lIchdP1kCx5K3QvO6YosqqfLOdD-PN9-YBqK9T8xSRAvc78_Ip93bmsRajFxmjghiTgAC-hSKZ2J01LfUG3ze-Yy_bnHMnTKJDvzEjcZSnfFT5vNRPceC03A6S5n40dkBGsaDNz8gGc.png)
- Click on the email contact property and delete the word Email in the **Label** input.![Email label](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/k34jHhjdJ88E5MD86qJ3_MJPZHr3CteAFUle6Th8GslYM9cZqz6mveUPiiRSQMnpVjlRxjEDmFdXFBJ0XdRlEre7Xjj7Bj12_IaOHxnVedmIYr7Cv6lU7FyCfeKhHl4u4Fj5YtbYZNKlK2GUTgdDQGUh2OZNA1XKqH3fg2fc-fdI8_OU1EbA7T8pzZc.png?width=624&height=132&name=k34jHhjdJ88E5MD86qJ3_MJPZHr3CteAFUle6Th8GslYM9cZqz6mveUPiiRSQMnpVjlRxjEDmFdXFBJ0XdRlEre7Xjj7Bj12_IaOHxnVedmIYr7Cv6lU7FyCfeKhHl4u4Fj5YtbYZNKlK2GUTgdDQGUh2OZNA1XKqH3fg2fc-fdI8_OU1EbA7T8pzZc.png)
- Instead, put the word Email in **Placeholder text**

**![Email Placeholder](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/qoXoyrO4FPujC1TNujoSKDdcluCViGKAc5yKUzgnfHsq15OPTHU3ErNDWg0g20WkhKUChjZVJB-g5-uRHIpoPsy0SgA8DZEO60eqXcNQ8WriYKo7HB2yNwQLVBqiXbNDE5dYWdhtGjMjpAbTqByT974SNCp23AQjgf1zWdCGFaL9-C_L-8E8yE1waxFS.png?width=624&height=80&name=qoXoyrO4FPujC1TNujoSKDdcluCViGKAc5yKUzgnfHsq15OPTHU3ErNDWg0g20WkhKUChjZVJB-g5-uRHIpoPsy0SgA8DZEO60eqXcNQ8WriYKo7HB2yNwQLVBqiXbNDE5dYWdhtGjMjpAbTqByT974SNCp23AQjgf1zWdCGFaL9-C_L-8E8yE1waxFS.png)**

- Click on the options tab on the top of the screen. ![Form Options HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(3).png?width=538&height=56&name=pasted%20image%200%20(3).png)
- Set the lifecycle stage to Subscriber instead of Lead. ![Change lifecycle stage ](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(4).png?width=589&height=180&name=pasted%20image%200%20(4).png)
- Go back to the Form tab. 
- On the left menu, click the dropdown that says **Other form elements (Captcha, GDPR and more)![Form elements Hubspot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/wg-1CknKkEGYqfnEf9VA_LvwZH-jNeCWT6ZTlDT6mQtWMJgePOGphadcV8uTh8_dSKZQHK3T7k7mws2HnZVpj4f7HeiorS9rsi36dvXLO_bCTSPK7p7b_vq4RBEVRM_uNX8F-XikDn6BR6XEa549B8bRQU5SuRsRkI2nKCJEZhL4kOjaY988qgplH3Lr.png?width=367&height=82&name=wg-1CknKkEGYqfnEf9VA_LvwZH-jNeCWT6ZTlDT6mQtWMJgePOGphadcV8uTh8_dSKZQHK3T7k7mws2HnZVpj4f7HeiorS9rsi36dvXLO_bCTSPK7p7b_vq4RBEVRM_uNX8F-XikDn6BR6XEa549B8bRQU5SuRsRkI2nKCJEZhL4kOjaY988qgplH3Lr.png)**
- Click the **GDPR options** drop down, and select the **Consent checkbox for communications; form submit as consent to process![GDPR Options HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/ZxyN6rOJsl4POa35sLbISXV42bVV26xtH9yv9N5TgvKMSIKaqldXp19BzUWcnhljBD-a3T29QuapdROCD3BG1d1h0SakqcYr4HoT9hzmrQafCyFLLqomijvnmvGj-v7cBDwO4Sy-8XjL_yWuwxpHacgpNWZTRCIZpknGha_C_zhajjsEnOMDJb71zAVU.png?width=624&height=175&name=ZxyN6rOJsl4POa35sLbISXV42bVV26xtH9yv9N5TgvKMSIKaqldXp19BzUWcnhljBD-a3T29QuapdROCD3BG1d1h0SakqcYr4HoT9hzmrQafCyFLLqomijvnmvGj-v7cBDwO4Sy-8XjL_yWuwxpHacgpNWZTRCIZpknGha_C_zhajjsEnOMDJb71zAVU.png)**
- A few paragraphs and a checkbox will appear in your form. Click on these paragraphs and remove the Communications consent text, and the Process consent text. Then, edit the Privacy text to say, “You may unsubscribe from these communications at any time. For more information please review our Privacy Policy.”
- Click the button on the upper right corner to update, then on the menu on the right side at the bottom, click on the publish button.  
- You have successfully created this form! Now you need to connect it to your subscribe form module. To do this, go into the Marketing dropdown on the navigation bar, click Files and Templates, then select Design Tools. 

![Design Tools HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(5).png?width=377&height=470&name=pasted%20image%200%20(5).png)

- Click on the impressa-theme file

![Themes Design Manager HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(6).png?width=297&height=211&name=pasted%20image%200%20(6).png)

- Then, click on modules

![Editing modules in HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(7).png?width=211&height=177&name=pasted%20image%200%20(7).png)

- Choose the impressa-subscribe-form option

![Editing a module in HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(8).png?width=264&height=143&name=pasted%20image%200%20(8).png)

- On the menu on the right side, hover/select the Form field. Then, click Edit

![Editing module fields in HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(9).png?width=339&height=434&name=pasted%20image%200%20(9).png)

- Choose the form that you just created under the Default form dropdown. 

![Choosing a form in HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(10).png?width=310&height=341&name=pasted%20image%200%20(10).png)

- Click the publish changes button 

![Publish changes in HubSpot](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/pasted%20image%200%20(11).png?width=528&height=49&name=pasted%20image%200%20(11).png)

- Check your footer of your website to ensure the change went through. 

[Set Up](https://hubspot.darladigital.com/theme-docs/tag/set-up)

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### Set up system pages

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Here, you will set up your system pages. This is important because if someone has an issue getting...

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### Setting up Navigation Menus

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At this point, you should have created all of your required pages for your site. You can have as...

[![](https://hubspot.darladigital.com/hs-fs/hubfs/Imported_Blog_Media/Project%2099%20(1).jpg?height=230&name=Project%2099%20(1).jpg)](https://hubspot.darladigital.com/theme-docs/implementing-the-impressa-theme)

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### Implementing the Impressa Theme

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There are a few ways that you can implement your HubSpot themes into your account. You can do it by...

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```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Darla Maestas",
    "url" : "https://hubspot.darladigital.com/theme-docs/author/darla-maestas"
  },
  "dateModified" : "2022-11-09T19:11:42.360Z",
  "datePublished" : "2022-11-02T04:00:00.000Z",
  "headline" : "Setting up subscriber form",
  "image" : [ "https://hubspot.darladigital.com/hubfs/Imported_Blog_Media/Project%2099%20(7).jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://hubspot.darladigital.com/theme-docs/setting-up-subscriber-form",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://hubspot.darladigital.com/hubfs/648b5be5841e3e4acadd7ea6_darla-digital-logo-400px%20(1).png"
    },
    "name" : "Darla Digital"
  }
}
```